Women's Apparel Brand

About the Brand

A women’s apparel D2C brand focused on scaling online sales while improving marketing efficiency.

Bottlenecks

High CPMs impacting advertising efficiency.

Limited revenue growth despite increased marketing efforts.

Needed a more profitable and scalable acquisition strategy.

Strategy

The Scaling Bulls optimized the brand’s full-funnel marketing through performance campaigns, creative testing, audience segmentation, and continuous campaign optimization to improve efficiency and profitability.

Results

Revenue: ₹25.7L/month → ₹72L/month

40% reduction in CPM

22% increase in ROI

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