Wellness Brand

About the Brand

A wellness D2C brand aiming to scale online revenue while improving campaign efficiency and website performance.

Bottlenecks

Low website conversion rate.

High CPMs reducing marketing efficiency.

Needed a scalable strategy for profitable growth.

Strategy

The Scaling Bulls implemented a full-funnel growth strategy combining performance marketing, creative testing, CRO, audience segmentation, and continuous optimization to improve conversions and maximize returns.

Results

₹5.84 Cr revenue in 12 months

2.9x ROAS

Conversion Rate: 0.9% → 1.25%

35% reduction in CPM

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